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A few case studies...
Clients rely on The Web Angel for strong marketing expertise. Below are some examples of how we have applied our expertise to meet specific marketing challenges.
Client: Gymnastics Academy
Result: 60% decrease in marketing costs and new business
A children's gymnastics studio was spending a small fortune on ineffective snail mail marketing campaigns to advertise its programs. The Web Angel established less costly, more effective email marketing campaigns. The result was the elimination of printing and postage costs -- and substantial revenue from new business.
Client: Clothing Store
Result: Revenue increase of over $6,000 annually
A men's specialty clothing store had a strong client base outside reasonable driving distance of the store's two locations. The Web Angel created an online store to serve these customers. The result? Over $6,000 in new revenue annually.
Client: Public and Media Relations Firm
Result: More professional, corporate image
We completed a comprehensive website makeover for a start-up public and media relations firm. Hired to critique their existing site, we found it visually unappealing. Further, elements of the original site gave the firm a Mom and Pop image, rather than the image of a strong new corporate player in the industry. We also found their content uncompelling. We completely revamped the site, including creating substantial new content based on in-depth interviews with the firm's principals, giving the firm a competitive advantage as it launched operations.
Client: Realtor
Result: Enhanced market presence
A realtor hired us to develop a website that would market him as a real estate specialist in a specific geographic area. But we believed the targeted geographic area was too narrow and would limit his ability to draw clients. We presented an alternative, broader strategy that was highly embraced by the realtor. Our marketing advice helped the realtor expand his market presence.
Client: Commercial Roofing Business
Result: Competitive edge
A commercial roofing company, did not have a website--while its competitors did. They knew they needed a web presence or business might suffer, but had very little time to devote to the effort. They hired us for the task. We provided highly personalized attention and shepherded the project to completion, ensuring the process was user friendly and did not interfere with the conduct of day-to-day business. They provided several previously prepared documents about their company, which we used to write their website content. We developed an effective site that more than met the customer's expectations. The company has retained its competitive edge.
Client: Children's Outerwear
Result: Online shopping capability
A mother-daughter team in Oklahoma started a home-based business making adorable hand-knit hats and scarves for children. They wanted to sell them, but didn't know how to get started. We built them a website with online shopping capabilities. Thanks to The Web Angel, children in Oklahoma and beyond are looking cuter than ever.
Client: Christian Ministry
Result: Stronger web presence
We overhauled a website for a ministry in Colombia, South America dedicated to reforming drug addicts and alcoholics. From a navigational perspective, information on their former site was very difficult to find. Visually, the site was unattractive. And from a marketing standpoint, the site was uncompelling. We developed an appealing site with well-organized content, effectively presenting the organization's results in transforming the lives of men and their families.
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